San Diego Postal is proud to host the following sessions from the San Diego Postal Customer Council:
April 22, 2009 10:00 am to Noon
Managing a Growing Mail Center
Gordon Glazer, CMDSM, CMDSS, MQC,
President
S.D. Postal & Shipping Equipment
This NPF hit session is jam packed with useful ideas and guidelines to better Manage your Growing Mail Center. Covered Topics include: Resources, Postal Compliance, Tips to improve Mail Performance, Latest must know technology, Performance Benchmarks, Product cycle speeds vs. Reality, Cost Savings analysis, Payback vs. ROI calculations, and also covers Mail Center design tips and techniques.
May 13, 2009 10:00 am to Noon
Address Hygiene and List Optimization
Arnie Cohen and Dan Anglin, Modern Postcard
What's the most important element in your direct mail effort? It's the mailing list - because it doesn't matter how irresistible your offer, or how great your creative sells - if you are not in the right mailboxes, your direct mail will fail. Also, make sure your mailpiece is being delivered. If you have not performed Address Hygiene on your mailing list you could be throwing money away. In this session, you'll learn:
Selecting the right list for you.
The critical difference between acquisitions versus retention based data use.
What list hygiene & file enhancement options.
NCOA, ACS, Move Update etc.
Prospect list rental processes and procedures.
What kinds of lists are available?
How to really understand the information on a list rental "data card"
Web based list rental access.
Managing the inevitable scenario of undeliverable mail.
Proper communication and recommendations to those that want "off your list".
June 10, 2009 10:00 am to Noon
Selecting the right list for you.
The critical difference between acquisitions versus retention based data use.
What list hygiene & file enhancement options.
NCOA, ACS, Move Update etc.
Prospect list rental processes and procedures.
What kinds of lists are available?
How to really understand the information on a list rental "data card"
Web based list rental access.
Managing the inevitable scenario of undeliverable mail.
Proper communication and recommendations to those that want "off your list".
June 10, 2009 10:00 am to Noon
Mail Automation Made Easy Using Desktop Software
Gordon Glazer, CMDSM, CMDSS, MQC,
President
S.D. Postal & Shipping Equipment
This session covers both Mail Management Software (Data Management, Address Quality, Presort and Output) and Business Automation Software for 3rd Party Mailers (Estimating, Work Orders, Inventory Tracking, Scheduling, Benchmarking, Profit Analysis and tie into Accounting)Automation Mailings can be a real puzzle without desktop mailing software. It will compare techniques to perform these steps as a stand alone product or integrated into your host application. Common software features are explored so you can decide what is most important for your operation.
July 15 10:00 am to Noon
Non Profit
Jim Elliott
In order to succeed non-profits need to recruit, maintain and grow donors. This seminar will give you tools to find new donors and grow them into substantial ones. We will cover lists, copy, art, production and timing, Join us July 15. Become more successful with your direct mail.
In order to succeed non-profits need to recruit, maintain and grow donors. This seminar will give you tools to find new donors and grow them into substantial ones. We will cover lists, copy, art, production and timing, Join us July 15. Become more successful with your direct mail.
August 19, 2009 10:00 am to Noon
Mailpiece Design
Paula Bigornia,
Mailpiece Design Analyst US Postal Service
Before you put the finishing touches on your direct mail project or send your file to the printer, stop to consider whether your finished piece will meet US Postal Service requirements for automated mail. Better yet, start with the requirements in mind before you miss a key element that could cost you big dollars or a big headache. Paula Bigornia will cover the design requirements for automation mailings, including the new Intelligent Mail Barcode.
October 14, 2009 (All day event) 9:00am to 4:30pm
Lunch included
$50.00
Mailpiece Quality Control (MQC) Program (test involved for certification)
Gordon Glazer, CMDSM, CMDSS, MQC, President S.D. Postal & Shipping Equipment
The Mailpiece Quality Control (MQC) Specialist Certification is a USPS sanctioned certification good for 2 years, it consists of an easy to read study guide with review questions. The test itself is Open Book and you will have multiple chances to submit and pass by the end of the day. Participants should review the Study Guide prior to session date and should bring their own laptop as we will take portions of the test by section. Includes the NPF hit session: "Qualifying and Producing Automation Standard and Presorted First Class Mail". Participants that complete the class should come away with a good understanding on how to do Automation Mailings with a firm understanding of the rules and proper use of USPS templates.
Complete any 6 sessions and receive certificate from US Postal Service Headquarters. (Does not include MQC)
Complete any 6 sessions and receive certificate from US Postal Service Headquarters. (Does not include MQC)
1 session $25.00 Any 6 sessions $125.00 (for certificate) (Does not include MQC)
5 registrations from the same company for the same session $100.00
Phone (858) 577-3561 Fax (858) 577-3551
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