Building on the brand
USPS makes changes to its expedited product lineup
USPS is making changes in its expedited products to add to their value and make the Postal Service more competitive in the shipping marketplace.
Starting July 28, Express Mail will be renamed Priority Mail Express to make use of the strong Priority Mail brand. All characteristics of the current Express Mail service will remain unchanged.
In addition, Express Mail International will be renamed Priority Mail Express International. The Express Mail Corporate Account will be called USPS Corporate Account.
The Postal Service also is seeking approval from the Postal Regulatory Commission to automatically include insurance — at no additional charge — with most Priority Mail pieces. Customers will receive $50 or $100 of insurance coverage, depending on the postage payment method used.
“We’re taking steps to keep the Postal Service competitive and meet customer needs,” said New Products and Innovation VP Gary Reblin. “We can continue to grow our package business by innovating, offering customers a variety of delivery options and seizing new opportunities for growth, especially from e-commerce.”
Click here for more information on these changes. Additional details will be coming in the weeks ahead.
