By adding low denomination stamps to a pre-cancelled stamp and adding the optional Mailer's Postmark (cancellation) the Wildlife Conservation Society achieved dramatic increase in both response and return. San Diego Postal and Shipping Equipment can help your organization achieve similar results by providing you with the equipment and know how. Give us a call. Here are the key findings as reported by the Ballantine Corporation
"Test Strategy"
"Wildlife Conservation Society knows they have about 1.3 seconds to persuade someone to open their mail piece, and they figured anything they could do to make it look more like a personal piece of mail rather than a mass-market communication would give them an advantage in capturing the recipient’s attention."
"Test Results"
"The additional stamps definitely gave them the edge they were seeking. Their response rate and average gift amount both jumped 20% versus the control, and the revenue generated by the test panel was 45% greater than the control."
For the complete Story and pictures http://www.ballantine.com/2011/07/19/july-case-study/
